DAY 1 WORKSHOPS & SPEAKERS
Welcome from Planning Committee
12:00PM
HOPE Welcome Remarks
12:15PM

Helen Torres
CEO of HOPE
Digital Personal Branding
12:30PM - 1:15PM
Personal Branding is more important than ever, but what is it? A personal brand is the unique combination of skills and experiences each of us possesses and how we present them to the world. Defining your personal brand early in your career will help you stand out from the crowd. In this session, you will learn to define what that brand is for you and give you action items for how to build a brand that authentically represents you as you grow in your career.

Dayana Falcon
Sales Marketing Manager at Disney Advertising Sales
Wellness Break
1:15PM
Let's Talk About Social Capital: Mastering Networking
1:30PM - 2:15PM
Social Capital- what is it, and why do you need it? Social Capital is the effective use of relationships and networks that provide access to resources and benefits. As first-gen Latina students and professionals, building social capital is crucial to career advancement, but it's not taught in a classroom! Learn how to network effectively and build authentic connections that will aide your career int he future.

Noelia Sanchez
Personal Branding and Digital Strategist, Noteworthy Lab LLC
Moment of Inspiration
2:15PM

Melina Duarte
Founder & Principal Consultant,
MyDuarte Group, LLC
Breakout Session: Resource Fair, Resume Review & Networking
2:30PM - 3:00PM
Featured Companies: Union Bank, ABC 7, Kaiser Permanente, AltaMed, HOPE College Leadership Program.